Gelato is an authentic Italian frozen dessert that is taking India by storm. But PLEASE do not confuse it with “ice-cream”. Gelato is NOT ice-cream. Gelato and Ice-Cream Look Different Gelato is handcrafted fresh daily using only natural ingredients. Unlike ice cream that could be produced days or even weeks in advance. That’s why Amore Gelato looks so fresh and creamy compared to Ice-cream. Taste Different, By its very nature, Gelato has a richer, smoother mouth feel, delivering the intense pleasure of whole milk and the real flavour of fresh fruit without added fat. Ice-cream on the other hand being richer in fat and sugar has weaker flavour because the fat does not allow the flavours of other ingredients through. Ice cream is also harder and colder in your mouth. Have Different Ingredients, Gelato is made of only the best natural and seasonal ingredients we can find. (And because fresh means fragile we have choose not to serve leftover gelato the next day.) Ice cream on the other hand is made to last for days or even weeks on the shelf. (We shudder to think what goes into them to make them last that long) And the same Ice-cream is served for days until the box is empty. Are Produced Differently, At Amore we believe that it is the people that make the difference. Gelato is hand crafted in small batches by hand using whole milk, cream and a variety of natural ingredients to flavour it. Ice cream is produced in large quantities using anonymous machines and industrially pre-mixed ingredients. Are Served Differently Amore Gelato can be served using a spatula. Ice-Cream being less smooth and harder can’t be easily “spatulated”. That’s why Ice-Cream is generally scooped in balls. Are Priced Differently (Actually, they SHOULD BE priced differently) It is an uphill task to offer such a high quality unique product at prices that are aligned with our competitors when our costs of production are so much higher than theirs but understand what Amore Gelato stands for and you will understand that we deliver on the balance of delivering a healthy product that sustains the environment without compromising on quality. And since you have read this far, You now know “what you are paying for” when buying an Amore gelato. The question is now what are you really paying for, when buying an Ice-Cream? Gelato is a specific category of product, but do have a care when you dig into that scoop. Think for a moment, there is Gelato and then there is AMORE Gelato. Our Gelato is made according to our unique Amore philosophy. A rare philosophy that goes back in history to the oldest traditions and recipes of Italy in tandem with the modern outlook. We cannot guarantee this for other Gelato players in the market. Because what we do, we do for passion, not profit. ENJOY an AMORE GELATO TODAY