When we opened in India we targeted to invest our life in creating a business to be proud of, and NOT for it’s financial results. We really wants to establish a values based business model.
We truly believe that every AMORE cone and scoop can help us building a better world, with more smiles and more love. This what we want from our business. And that’s why we chose AMORE as our brand (AMORE in Italians means LOVE).
At AMORE we set goals for more than profits. Using a percentage of the proceeds AMORE earned we support charitable organizations and orphanages in India . But by no means are we done.
We also want our product to be the best in the market.
That’s why we don’t use colors, chemicals and preservatives, but we work hard to source seasonal natural and organic products since they do not support the use of chemicals in raising crops and livestock. The care for our health and for the future of our environment is one of our priorities.
Last but not least, we sustain those growers or farmers who offer fair conditions and salaries to their workers, together with those organizations committed to help people in need.
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