Amore - The Romance of Amore

 

Our Roots

Our roots go back to 1960’s, when forefathers of our Co-founder Chef Costanzo opened a family Gelato shop in an idyllic seaside village close to the acclaimed “Cinque terre” villages in Italy. They had a simple dream – to make people happy by serving the best Gelato available with totally natural ingredients. And even at that time, the motto was: never compromise on quality!

Today the same shop continues to serve exceptional Gelato to 2nd and 3rd generation customers and the fruits of all this wonderful experience have been brought over to India.

India..? YES! When we started in Italy, our objective in life was simple – We wanted to create something we could be proud of. Then one day, we had a visitor, Nayyer, an Indian friend who lived close by and was passionate about our Gelato. So much so that he challenged us: “Will you be able to produce your authentic handmade Gelato in India”?

India needed good Gelato – a naturally made product that was good for everyone, those who ate it, those who made it, the country and the environment. An easy plan, we thought… How wrong we were! It was extremely hard to start up here. It was an exciting challenge, especially for us! We were good at producing Gelato, but anything else we had to learn it on the field…starting from learning English, where we were not fluent at all! But we poured our hearts into it.

In March 2006 we opened our doors in INDIA! Our first tiny AMORE gourmet Italian “Gelateria (GELATO parlour) still serves up Gelato with a smile at Carter Road, Bandra, Mumbai.

Pioneering in anything is tough, of course but bringing authentic Italian Gelato to India was grueling! Gelato by nature is a delicate product, requiring the freshest ingredients, a foolproof supply chain and proper storage. When we opened, we had none of the resources required locally to make authentic Italian Gelato.

Since then, by waking up before the birds every morning, and certainly earlier than any ice-cream makers, we have been committed to ensure you “No compromise on quality!” It took us 4 years to perfect our natural, 100% locally made, 100% natural and vegetarian authentic Italian Gelato. But even today, as it was 50 years ago, ‘no compromise on quality and on our traditions’ remains our most important guiding factor in our philosophy.

Thanks to all our Gelato fans in India, we have grown from strength to strength and today AMORE serves premium gourmet Italian Gelato from 25 shops in Mumbai, Surat and Hyderabad!

Every time you walk away smiling and satisfied with our Gelato, you help us take another step forward. So, thank you! And please consider us as an open family, as we consider you part of our family. Hence feel free to contact us any time, and let us know what you think about us.

 

Awards

Amore Gourmet Gelato

Since 1960 the passion for traditional Italian gelato

QUALITY is rewarded.

AMORE Gourmet Gelato has won 3 special prizes for our innovation and dedication to quality. At SIGEP, the world’s largest International Gelato Competition held annually in Italy (both in 2007 and in 2008), we have been awarded for the best flavour (Coffee) and for 2 most innovative flavours (Passaggio in India – 2008 & Masala Latte- 2009).

We are not resting on our laurels…our chefs and R&D Team are constantly working on creating innovative flavours we have only dreamed of!

WE WILL KEEP INNOVATING
– This is our commitment to you –

From The Chefs Heart

AMORE WE POUR OUR HEART IN IT

Dear Gelato lover,

At AMORE everyone is committed to quality, with an ethical approach to doing business. When eating a frozen dessert, why choose something industrial, produced weeks or months before, if you can enjoy something healthy, hand-crated and freshly made?

While it would make our jobs much easier (and we would certainly enjoy more profit) if we took shortcuts such as using industrial pre-mixed ingredients, we shun the easy way out. We make gelato the same way our grandfathers did, and our creations are crafted and delivered fresh every day just like they were in their time. We don’t mind that fresh and fragile ingredients go off quickly – we start from scratch each morning…very early. We will never compromise on quality

Take a look on the right side menu list and find out more about our product offer.

With passionate love,

Your personal chefs, Costanzo and Asher

Our Beliefs

OUR LEGACY:

Our story began in 1960, within a small storeroom on the Italian Riveria. With little more than a passion to create great gelato and the desire to share it with the world, Luigi Panero planted the seed that is growing to be a flourishing chain of gelaterias worldwide.

Luigi had dedicated the greater part of his life to innovating and improving his craft. His 45 years of commitment to authenticity was recognized in 2006 when the prestigious honour of, “Gelatiere of the Year”, was conferred upon him by the Association of Italian Gelatiere.

It is our privilege to build on Luigi’s values and traditional approach to the art of making gelato. We take great pride in upholding these standards with each and every batch of gelato that is served.

We do it for the same reason Luigi did it… because we love it!

MISSION STATEMENT:

Establish Amore Gelato as values-based business that produces and serves the highest quality authentic Italian frozen dessert in the world with passion, attention to detail and uncompromising principles while maintaining our commitment to our customers, the environment and the community that supports our growth.

VISION STATEMENT:

To build a brand, “one brick at a time” while imprinting our values into the fabric of the company by serving truly authentic Italian gelato while being socially conscious and environmentally friendly.

As a values-based organization we believe that there are great rewards in operating a business in a sustainable manner.

CORE PRINCIPLES:

The following guiding principles that will help us determine the appropriateness of our actions and decisions:

 

  • Provide a healthy and cooperative work environment where we treat each other with respect and dignity.
  • Embrace diversity as an essential ingredient in the way we function as an organization.
  • Apply the highest standards of excellence to the purchasing, production, delivery and service of product.
  • Develop enthusiastically satisfied employees and customers all of the time.
  • Contribute positively to our customers, community and our environment.
  • Recognize that profitability is essential to sustain and grow the business.

CODE OF CONDUCT

Smile and make others smile with you.

Make and serve the best quality product possible.

Innovate & experiment with new ideas.

Look after our environment & community.

Every stakeholder is to be treated with Dignity & Respect.

– AMORE wants to deliver Happiness and spread Love –

A full commitment to quality:
100% NATURAL and VEGETARIAN ingredients;
Sustaining local farmers and FAIRTRADE supplies;
Being socially engaged, supporting people in need;
Being environmentally responsible.

Amore, Values matter

At AMORE we set goals for more than profit. When we opened in India we chose to invest our lives in creating a business to be proud of, NOT one that was just for financial gain but one that established a values based business model.

We truly believe that every AMORE gelato can help us build a better world, with more smiles and more love. That’s why we chose AMORE as our brand (AMORE in Italian means LOVE).

A percentage of the proceeds AMORE earns, support charitable organizations and orphanages in India. But we don’t stop at that.

Care for your health and for the future of our environment are our main priorities. Not only do we refuse to use unnatural additives in our gelato but we work hard to source seasonal, natural and organic products that do not support the use of chemicals in raising crops and livestock. We sustain those growers or farmers who offer fair conditions and salaries to their workers, together with those Organizations committed to help people in need